The exigent rise of Artificial Intelligence in Marketing.
Our world saw several inventions and uprisings of many machines along with different timelines. And these inventions indeed provided convenience as they have now become our basic necessity. But with almost having it all, what’s left for this time outline? Maybe, a machine that starts thinking.
John McCarthy, the father of Artificial Intelligence, mentioned the term AI in 1955. He addressed it as “the science and engineering of making intelligent machines”. His contribution in the said field remains esteemed till today. McCarthy also created the LISP programming language in 1958. His contribution formed the basis for establishing artificial intelligence applications.
But today, AI is not a concept but a reality. AI-based services have become a $2 billion industry. It has also emerged as one of the most aspired technologies among various companies. From our smartphones to railways, it has captured some and possesses scope for all. Yet, the vagueness around its future impact stands as the bone of contention.
Let’s know-how,
Understanding the art of AI-
In the most basic language, AI is the technology that inoculates the human brain into your surrounding machines. This means cognitive patterns which include analysis and thinking powers will get mimicked into the machines. This cutting-edge technology will enable the machines to dive beyond the human brain’s biological limits.
Can machines think? This might be your question at the moment, but Alan Turing impregnated this query way before, i.e., in 1950. This renowned mathematician was the first individual to mention the possibility of injecting self-intelligence into snowmen’s likely units.
How did it happen?
In AI, an intelligent agent program is located in the machine with the help of sensors that stimulates their thinking and decision-making process. Assistances like Siri and Alexa are basic examples of how these programs work. Sensors respond to the voices while the intelligent agent answers your questions.
Isn’t it smooth?
A broader view of AI in the marketing fraternity-
With the wide-ranging memory, AI helps in the mass storage of innumerable data of different aspects of your company. Such consolidation of data in singularity aids in achieving quick and effective outputs alongside catering most personalized digital experience.
Imagine a brain that can store unlimited statistics and can scan through in less than a second. Imagine a brain that can come up with an apt solution in less than a second.
This is exactly what you expect from an enhanced version of the human brain.
More performance.
AI can serve the customers better-
CMR(Customer Managed Relationship) and NPS(Net Promoter Score) are the most trending topics among business people. These are the terms fabricated by people’s subjective experience of any particular product. Customer-centric strategies are planned in almost every board meeting with a focus to touch on the people’s needs and boon them with an experience. An experience that will gain them the connection which will further retain customers.
But what is required to achieve this?
Usually, to filter out gaps in the marketing strategies or for catering customer-specific services, an abundance of valid information is required. For which undoubtedly you need a huge team and enough time availability. But what if it becomes a butter walk? No big talks here, it has already happened. Many big companies have already adapted to AI for such leverage.
Have you ever observed the Amazon algorithm? Or how the product which you googled lately, popped up in between your Instagram scrolling? Or how do chatbots of different companies reply immediately? Do you still think them to be human work? Well passively it is human work, but what is present behind your screens is AI.
AI has efficiently been able to overpower manual work in the field of customer services. AI has been recording all your searches and activities executed in the digital world. And as its capabilities allow it to accumulate tons of information with a sharp-edged memory, it instantly analyzes your needs based on previous searches and strains out apt results accordingly.
Such instant results reflect a considerate attitude and save the efforts of their customers. Now, customers might not know about this technology but they do recognize how easily their needs were matched.
Remember, “experience”? Exactly. And boom, they got that connection.
Conclusion
Extensivity, precision, selflessness, and durability are key helpful features of thinking machines. Humans can surpass many biological limitations for the betterment of the world. But this isn’t the whole story. The capacious consumption of such technology in the future creates a prospect of unemployment at a large scare. And strong AI reflects the possibility of being harmful to humanity and calls for regulated use.
Sundar Pichai once said, ‘The invention of AI to be more revolutionary than the invention of fire’. One couldn’t agree more. Well-authorized and credible roadmaps in every country are required
